This is Good Friday, which means Easter is right around the corner. As a floral professional, you have been preparing your business for Easter flowers since you closed the books on Valentine’s Day. Your retail space is teeming with Azaleas, Chrysanthemums, Daisies, Daffodils, Hyacinths, Tulips and, of course, Easter Lilies – all in preparation for North America’s 4th-biggest floral holiday of the year.
Today, as you sip your coffee and prepare for the busy weekend ahead, let’s take a look at some fun Easter flowers statistics with “Easter Flowers by the Numbers 2016!”
- Holiday rank: #4, behind Christmas/Hanukkah, Mother’s Day, and Valentine’s Day
- Percentage of people celebrating Easter: 80%
- Total spending in the US: $17.3 billion
- Spending per person: $146 (highest in 13 years!)
- Easter spending growth since 2005: 70%
- Percentage buying Easter flowers: 36%
- Total spent on Easter flowers: $1.2 billion (up $100M from 2015)
- Average amount spent on Easter flowers: $31.66
- Biggest spenders: Age 25-34
- What are we buying? 46% Flowering houseplants, 28% Outdoor plants, 26% Fresh cut flowers
- Which flowering houseplants? 52% Lilies, 48% Other
- Which fresh cut Easter flowers? Top 5: Mixed bouquet, Daffodil/Iris/tulip, Rose, Carnation, Mum/daisy
- Who’s buying? 74% Women
- Why buying? 73% as a gift
So, there’s a little Easter flowers number crunching for you. Hope you enjoyed it. From all of us here at Floralife, Happy Easter!
Also: If you would like to keep your Easter flowers around after the holiday, check out these handy planting tips! And remember, for all your flower food needs for mums, roses, lilies and more, check out the Floralife Product Page!
Stay tuned for our next blog post, early next week, as we tell you how to keep those cut Easter flowers fresher longer using Floralife Bulb Food. How about you? Are you expecting big business? What’s your favorite part of the weekend? The biggest headache? Let us know in the comments section below!