Walterboro SC, September 18, 2017 – Floralife, a worldwide leader in postharvest flower care and handling, announces a global promotion for its newly expanded Floralife Express product line.
The “Flowers Love Food Too!” campaign stresses the importance of proper hydration and nutrition for cut flowers, as well as promotes the efficacy of the Floralife Express product line. Express Technology from Floralife is a revolutionary postharvest product platform that allows fresh cut flowers to be fed and fully hydrated, without ever having to recut the stems before placing in the solution. Appropriate for use with all flower types, Floralife® Express Technology is available in a range of sizes and applications for the entire flower chain. Simply put, this innovative and premium product platform is perfectly formulated with ingredients to keep flower bouquets and arrangements looking fresh, increasing longevity while reducing costs and saving money without compromising quality or customer satisfaction.
Jim Daly, Vice President Floralife/Grower Global Operations and Corporate Research, explains the idea for the new promotion. “We introduced Express Technology back in 2015, specifically for roses and specifically for commercial shipping and handling. Since that time, we have conducted continual research and have had customers use Floralife® Express to process billions of stems. This has shown the efficacy of Express technology on practically every variety of commercially sold flowers. And we have worked to make Express feasible at every stop along the flower chain, from the grower to the home.”
Expanding Floralife Express Benefits to the Grower Segment
The goal of reaching users across the entire flower chain has been realized with the introduction of the Express 100 line. Previously, Express 200 and 300 “No Cut” products served the transport, wholesale, retail and consumer aspects of the cut flower industry. With Express 100 products, growers can now ship flowers at the original cut length at harvest, saving labor and time and reducing flower waste.
The cornerstone of this new marketing effort is a dedicated Floralife Express website, Express.Floralife.com. Here, visitors will learn about the entire Express product line, including Express Clear 100 & Clear 100 Pure for the grower; Express Clear 200 & Clear Ultra 200 for shipping, wholesale and retail; and Express Universal 300, which keeps stems clear and free flowing after the final sale, resulting in an enhanced consumer experience.
Also at the Express website, visitors can request a free sample of the product; a blog will update visitors on Express related news and research; and the Floralife eShop offers customers a convenient online retail experience.
Elsewhere online, several informative and entertaining Express product videos will be available for viewing on YouTube. And daily social media updates will keep industry and consumer followers informed of the latest Express news. Finally, Floralife will host a live, industry-wide webinar on Tuesday, October 24th, 2017 at 10 a.m. EST.
Mr. Daly concludes by conveying Floralife’s excitement at introducing new users to this innovative family of products. “Express Technology helps reduce labor and shipping costs, helps improve nutrition and helps cut flower waste, and these things benefit our entire industry,” he explains. “Today, Express is more universally available and effective than it has ever been, and we’re excited to spread the word with the Flowers Love Food Too campaign!”
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Smithers-Oasis’ global expertise of the plant and flower business stretches from propagation to presentation. With locations in 20 countries and resources around the world, Smithers-Oasis manufactures floral foam products, postharvest products, growing media and flower arranging supplies for the floriculture industry. OASIS® and Floralife® are two of the company’s most recognized brands founded in 1954 and 1938, respectively. With more than 60 years of experience with foaming technology, Smithers-Oasis also develops specialty foams for a wide variety of applications including packaging, impression, absorption and molding. The company’s driving purpose is “to help people express and experience emotion by adding value to flowers and plants.” Smithers-Oasis, a privately owned company, is headquartered in Kent, Ohio, USA.