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“Flowers Love Food Too!” Campaign Launches in Europe

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HASSELT, Belgium – April 9, 2018 –Floralife®, a division of Smithers-Oasis Company, and worldwide leader in postharvest flower care and handling, announces a global integrated marketing promotion for its newly expanded Express Technology product line in Europe.

New multi-platform marketing campaign promotes expanded Floralife® Express Technology product line in Europe

The “Flowers Love Food Too!” campaign for Europe launches with a video that stresses the importance of proper hydration and nutrition for cut flowers, as well as promotes the efficacy of the Floralife® Express product line. The “Flower Loves Food Too!” campaign emphasizes the importance of feeding flowers in a playful way and creates awareness that using flower food ensures enhanced consumer enjoyment.

Appropriate for use with all flower types, Floralife® Express Technology is available in a range of sizes and applications for the entire flower chain. The innovative hydration and treatment solution allows fresh-cut flowers to be fed and fully hydrated, without ever having to recut the stems before placing in the solution. The premium product is perfectly formulated with ingredients to keep flower bouquets and arrangements looking fresh, while reducing costs and saving money without compromising quality or customer satisfaction.

“We introduced Express Technology initially for roses and specifically for commercial shipping and handling,” said Marco Marques, managing director, Europe, Floralife.  “We have conducted continual research and have had customers use Floralife® Express to process billions of stems to date, which has shown the efficacy of Express Technology on practically every variety of commercially sold flowers. And we have worked to make Express feasible at every stop along the flower chain, from field to vase.”

The goal of reaching users across the entire flower chain has been realized with Express Technology. Previously, the Floralife® Express 200 and 300 “No Cut” products served the transport, wholesale, retail and consumer aspects of the cut flower industry. With Express 100 products, growers don’t have to recut stems after harvest, saving labour and time and reducing flower waste.

“Express Technology helps reduce labour and shipping costs, helps improve nutrition and helps cut flower waste, and these things benefit our entire industry,” Marques explains. “Today, Express is more universally available and effective than it has ever been, and we’re excited to spread the word with the Flowers Love Food Too campaign!”

The Floralife® brand includes a complete line of premium and innovative products for postharvest flower care and handling. Floralife® Express Technology joins a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife® products provide the ultimate enjoyment experience for the end consumer with solutions for pre-treatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning.

For additional information and a free sample of Floralife® Express Clear, visit: http://Express.Floralife.com

The video, “Did You Know…Flowers Love Food Too,” can be viewed here: https://youtu.be/Ee7yufwAr2k

About Smithers-Oasis

Smithers-Oasis’ global expertise of the plant and flower business stretches from propagation to presentation. With locations in 20 countries and resources around the world, Smithers-Oasis manufactures floral foam products, postharvest products, growing media and flower arranging supplies for the floriculture industry. OASIS® and Floralife® are two of the company’s most recognized brands founded in 1954 and 1938, respectively. With more than 60 years of experience with foaming technology, Smithers-Oasis also develops specialty foams for a wide variety of applications including packaging, impression, absorption and molding. The company’s driving purpose is “to help people express and experience emotion by adding value to flowers and plants.” Smithers-Oasis, a privately-owned company, is headquartered in Kent, Ohio, USA.

For more information on Floralife® products, contact Global Marketing Manager, Sharon Mikulinski at smikulinski@smithersoasis.com or visit www.floralife.com.

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