Online Floral Retail: Quality is Key

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Online Floral Retail: some flower pros love it and some consider it a Necessary Evil. Whatever your attitude may be, know that online retail success is available to you. They key is to give it every bit of the care and attention you give to your brick-and-mortar store – with QUALITY at the top of your list. That’s the topic of the latest Floralife® piece for Super Floral, “Quality: The Key to Successful Online Floral Retail.”

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A Rose is Not a Rose…

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A rose is not a rose. Sounds like the beginning of some cosmic riddle, eh? Actually, it’s kind of a simple concept: basically, no rose is exactly like another.  Sizes, colors, behaviors… each is different. These exciting differences are part of the reason we love roses! And it’s the subject of the latest Floralife® article in the pages of Floriology. Keep reading, won’t you?

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Matsumoto Aster Takes the Cuteness Crown!

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The crown-like Matsumoto Aster adds a touch of playful whimsy to any bouquet. It’s known for its daisy-like heads full of soft purple, pink, red, or white florets that coyly reveal cheerful yellow centers as they open. In other words, it’s CUTE! Or as they say in Japan, “kawaii.”  And it’s the topic of the latest Floralife® article in LivRio: “Matsumoto Aster – the Kawaii Flower!”

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