Floral Departments Abloom in Valentine Roses!

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It’s almost Valentine’s Day! Love is in the air and floral departments are getting ready for the rush. Getting all those gorgeous stems from the farm into the hands of their Valentine’s Day recipients takes superior care and handling, especially with the extended shipping and storage period needed to meet increased demand. And that superior care and handling is the topic of our latest for Super Floral: Post-harvest Valentine’s Day Tips For Longer Lasting Roses.

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New FloraLife® Shield Improves Flower Quality & Consistency

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New FloraLife® Shield Postharvest Treatment Improves
Quality and Consistency of Flowers Throughout the Supply Chain. This innovative new postharvest treatment protects flowers from the negative elements in the environment, ensuring better quality flowers reach consumers.

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Roses and the Retailer: Key to Valentine Success!

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We have said it before, the road from the rose farm to the retail shop is long.  At Valentine’s Day, the road can be even longer. You, as the retailer, have a certain number of tools in your bag to help deliver optimal rose enjoyment. So how do you leverage Valentine’s rose quality at the retail level? That’s the topic of the latest FloraLife article in LivRio, “Everything is Coming Up Roses!”

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More Valentine’s Care & Handling Tips!

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It’s a Valentine’s Day flower truth that bears repeating: the long and bumpy road from farm to home can get longer and bumpier this time of year as the supply chain scrambles to meet demand. So the typical care and handling steps you apply to your roses are that much more important! That’s the gist of our latest article for Floriology, the aptly named “Valentine’s Day Rose Care and Handling.”

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Valentine’s Day Flowers that Impress!

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A satisfying Valentine’s Day flower experience depends on the care and handling you provide before, during, and after the time those blooms spend in your shop – with “your shop” being the linchpin of the entire enterprise! The influence you have on your suppliers, the care that you provide your flowers, and the guidance and education you offer your customers go a LONG way toward delivering a positive and “Lasting Impression.” This is the subject of FloraLife’s latest for Florist’s Review!

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