New FloraLife® Shield Postharvest Treatment Improves
Quality and Consistency of Flowers Throughout the Supply Chain. This innovative new postharvest treatment protects flowers from the negative elements in the environment, ensuring better quality flowers reach consumers.
WALTERBORO, S.C. – January 23, 2020 – FloraLife, a division of Smithers-Oasis Company, and worldwide leader in postharvest flower care and handling, introduces FloraLife® Shield, a postharvest treatment designed for protecting flowers from the negative elements in the environment throughout the distribution journey from grower to consumer.
Increased Quality, Consistency & Uniformity
The innovative new postharvest treatment is designed for growers to increase the quality, consistency and uniformity of flowers. By integrating the use of FloraLife® Shield into farm harvesting practices, product loss can be reduced significantly, and product quality can be maximized, allowing for better profits for all involved in the industry.
Since FloraLife® Shield reduces grower scrap, it also supports the sustainability initiatives identified in the FloraLife 2025 Sustainability Plan launched in 2019. The sustainability initiative is a long-term plan targeted for 2025 that implements the reduce, re-use, recycle and respect principles in four areas: water, innovation, production and consumption, and climate action.
“FloraLife® Shield is a cost-effective solution to shield fresh-cut flowers from the negative elements in the environment as they travel throughout the supply chain to the consumer,” said Jim Daly, Vice President, FloraLife/Grower Global Operations and Corporate Research, FloraLife. “We’ve developed this innovative product to help growers reduce scrap and ultimately put better quality products in the hands of consumers for their enjoyment.”
Easy to Use
Available in 1-liter and 5-liter sizes, FloraLife® Shield treatment is a concentrated liquid that must be diluted with water before applying. The easy-to-use solution can be applied by spray or dip to flowers after they have been harvested. The product has been tested extensively on roses and FloraLife supports testing on any additional floral varieties. Availability depends on geographical region. Contact your FloraLife sales representative for more details.
Improved End-user Experience
The FloraLife® brand includes a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. FloraLife® branded products provide the ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning. For more information on FloraLife, visit: www.floralife.com.
For more information on the new FloraLife® Shield postharvest treatment, contact Mark Allen, Product Manager, at firstname.lastname@example.org or a local FloraLife representative.
Smithers-Oasis’ global expertise of the plant and flower business stretches from propagation to presentation. With locations in 20 countries and resources around the world, Smithers-Oasis manufactures floral foam products, postharvest products, growing media and flower arranging supplies for the floriculture industry. OASIS® and FloraLife® are registered trademarks of Smithers-Oasis Company and represent two of the company’s most recognizable brands. The businesses selling these brands were founded in 1954 and 1938, respectively. With more than 60 years of experience with foaming technology, Smithers-Oasis also develops specialty foams for a wide variety of applications including packaging, impression, absorption and molding. The company’s driving purpose is “to help people express and experience emotion by adding value to flowers and plants.” Smithers-Oasis, a privately-owned company, is headquartered in Kent, Ohio, USA.