FloraLife Launches New
E-Commerce Website for the U.S.
New e-commerce site offers entire line of FloraLife® products to the U.S. floral industry.
The secure site offers the entire line of FloraLife® products that are available in the U.S. to both professionals and flower enthusiasts, or consumers. Products are shipped directly to businesses or homes.
FloraLife® products are available for all stages along the flower’s journey, including cleaning, hydrating, storing/transporting, treating, feeding, finishing, dosing and customer care. The flower enthusiast consumer will now have access to FloraLife® products to continue caring for their flowers all the way to their home and ensure optimal vase life as a result. The website offers nearly 200 SKUs.
The new site has a heavily discounted “Clearance” section which contains products that are no longer being stocked. Each week, the website will also spotlight products that are being featured in different publications.
“We were planning on launching this new e-commerce site later on this year to make all of our products more readily available to our loyal floral customers,” said Jim Daly, Vice President, FloraLife/Oasis Grower Solutions Global Operations and Corporate Research. “The COVID-19 pandemic inspired us to accelerate our initiative. With the unpredictable unknowns of the times, we wanted to ensure our products were available without any interruptions brought on by possible lockdowns and transportation disruptions.”
The site will expedite quality postharvest products to all of FloraLife’s target audiences—growers, importers, bouquet operations, wholesalers, supermarkets, e-commerce companies, florists, event planners and consumers.
Smithers-Oasis’ global expertise of the plant and flower business stretches from propagation to presentation. With locations in 20 countries and resources around the world, Smithers-Oasis manufactures floral foam products, postharvest products, growing media and flower arranging supplies for the floriculture industry. OASIS® and FloraLife® are registered trademarks of Smithers-Oasis Company and represent two of the company’s most recognizable brands. The businesses selling these brands were founded in 1954 and 1938, respectively. With more than 60 years of experience with foaming technology, Smithers-Oasis also develops specialty foams for a wide variety of applications including packaging, impression, absorption and molding. The company’s driving purpose is “to help people express and experience emotion by adding value to flowers and plants.” Smithers-Oasis, a privately-owned company, is headquartered in Kent, Ohio, USA. www.smithersoaisis.com