Attendees at the Society of American Florists (SAF) convention got to experience their own Field to Vase Dinner at last week’s Palm Springs show, thanks to Certified American Grown and sponsored in part by FLORALIFE®.
New FLORALIFE® “Flower Food for Thought” packet designs inspire consumers to engage with their floral purchases. The new program also educates and imparts good care and handling tips, as well as fun facts about flowers for the entire floral industry.
Floral professionals: do you have an opinion about Millennials? Fairly or otherwise, many people have formed an image of our young friends born in the 80s and 90s, a stereotype that doesn’t always include the words “hard working” or “responsible.” This includes many of us in the floral business. If you are one of those people, looking out toward the horizon and questioning the future of Floriculture, fear not! FLORALIFE® brings good news!
Disbuds, Mums, Chrysanthemums… whatever you call them, these flowers hold a special place in the heart of the floral professionals everywhere. They are varied, colorful and long lasting, so they offer the design flexibility and vase life that keeps florists – and customers – happy. And they’re the topic of Floralife’s latest Care and Handling piece in the August edition of LivRio Magazine!
At Floralife, we like to describe our contribution to the global floriculture industry with the phrase “Follow the Flowers.” The path from the farm to the home is long and full of hazards for the delicate flower, and Floralife products attempt to address each of them. It’s a big job! How big? To appreciate the global scope of Following the Flowers, it helps to also “Follow the Income.”