“Flowers Love Food Too!” Campaign Launches in Europe

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HASSELT, Belgium – April 9, 2018 –Floralife®, a division of Smithers-Oasis Company, and worldwide leader in postharvest flower care and handling, announces a global integrated marketing promotion for its newly expanded Express Technology product line in Europe.

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Floralife Express Earns FloraHolland Verification!

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epress floralholland approval

FloraHolland verification for Floralife Express Clear 100 for Roses: Smithers-Oasis recently received verification for its Floralife Express Clear 100 for post-harvest rose care from FloraHolland. Floralife Express Clear 100 received FloraHolland verification after a stringent, four-phased, year-long testing procedure that began in early 2017.

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Valentine’s Day Fun Floral Facts!

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vdff01

Valentine’s Day 2018 is shaping up nicely for our American floral friends, according to the SAF. They have compiled a list of good reports from various surveys done by the National Retail Federation, SAF and Prince & Prince. Overall, the outlook is for near record spending , with reaching it’s second-highest level since SAF started their Valentine’s Day survey 15 years ago.

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Accept the AFE Challenge and Double Your Support!

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afe challenge

Friends of the Floralife brand, are you ready for the AFE Challenge? We have an important announcement: this year, Floralife a division of Smithers-Oasis is partnering with the American Floral Endowment to support AFE’s vital work that gives so much to the cut flower industry.

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