Cut flowers are an attractive, but time-sensitive pleasure. The journey from harvest to home – and the conditions during that trek – are a big factor in how short-lived that pleasure is. For the floral professional, every bloom that falls by the wayside represents PROFIT. What’s a good way to help ensure a profitable outcome?
That’s a bold title, for sure. There is no way that a single blog post could unlock the mysteries of the mind when it comes to receiving a gift of cut flowers. However, many have studied the phenomenon, and certain common traits pop up among cut flower recipients.
Sustainability is the watchword these days, in almost every industry. The floriculture industry receives special attention, though, because a lot of production occurs in areas where natural resources can be limited. One of the chief sustainability concerns is water usage and, we’re happy to report, Floralife is out in front on the issue!
Each bloom in the bouquet represents a tiny slice of profit. Will it flourish to its full potential, or will it wither on the stem? Some statistics say that 20-35% of cut flowers are vulnerable to post-harvest loss each year. How can you help improve those odds? With a properly sanitized work area.
There is a lot of homespun wisdom regarding keeping fresh cut flowers looking alive and vibrant once they leave the florist’s. Some folks drop an aspirin in the vase, while some others swear by the humble copper penny. At Floralife, however, it’s all about the science.