Ethylene is a Killer!

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ethylA dramatic statement but, when it comes to cut flowers, it’s true. Ethylene is a naturally occurring plant hormone, one of many that regulate flower production, leaf fall and flower death. It has a major effect on shortening vase life and, for the grower and retailer, cuts into profits.

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Clear Thinking on Flower Food

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clearAt Floralife, our flower foods are formulated with ingredients to help keep your bouquets and arrangements looking fresher, reduce waste and increase the return on your investment – wherever you happen to be in the flower chain. Beyond dollars and cents, however, Floralife products offer another benefit.

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Cut Flower Temperature is Key

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tempcheckCut flowers are an attractive, but time-sensitive pleasure. The journey from harvest to home – and the conditions during that trek – are a big factor in how short-lived that pleasure is. For the floral professional, every bloom that falls by the wayside represents PROFIT. What’s a good way to help ensure a profitable outcome?

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