Consumer education is a concept that often gets neglected at the beginning of the buying process. At a time when the potential customer needs answers and guidance, many retailers hit them over the head with the hard sell. That’s the too-familiar situation Floralife® discusses in a recent article for Florists’ Review entitled “Consumer Education: Establishing Credibility, Earning Trust.”Read more 〉
What makes spring flowering branches an interesting wedding alternative? A touch of the unexpected! “As another spring wedding season dawns, floral designers everywhere look forward to doing a brisk business and perhaps even stretching their creative muscles. And, like any entrepreneur, they also hope to stand out from the crowd and differentiate themselves from their competition.”Read more 〉
This is Good Friday, which means Easter is right around the corner. As a floral professional, you have been preparing your business for Easter flowers since you closed the books on Valentine’s Day. Your retail space is teeming with Azaleas, Chrysanthemums, Daisies, Daffodils, Hyacinths, Tulips and, of course, Easter Lilies – all in preparation for North America’s 4th-biggest floral holiday of the year.
It’s Christmas Day 2015, and those who celebrate it are likely to be spending this day with family and friends, and not reading floral industry blogs. In fact, you may wish to take a break from the subject of holiday flowers; Christmas/Hanukkah is the peak time of the floral year, and you have probably been pretty busy lately. How busy is it? Let’s take a look!
Grab your wooden shoes and get ready to enjoy two of the world’s biggest floricultural trade shows – the International Floricultural Trade Fairs (IFTF) and FloraHolland Trade Fair in the Netherlands. The trade shows happen in a little over a month, and excitement is building. And Floralife and OASIS® Grower Solutions will be there!