There is no shortage of creative people in the cut flower business. They love to use all the old tricks – and conjure up new ones – in an ongoing effort to challenge themselves and to dazzle their clientele. One reliable trick of the trade is dyeing flowers. During the springtime holidays this old standby can add a touch of excitement around a busy shop, and in the final product! That’s the topic of FloraLife’s latest piece for Floriology, “Dyed Flowers Care and Handling.”Read more 〉
Whether it’s your mom’s turkey or your Christmas floral arrangements, nobody likes DRY. While Floralife® can’t help you with your culinary conundrums, we CAN help when it comes to Holiday Hydration, specifically for the season’s hottest accessory: Christmas evergreens. That’s the topic of our latest piece for Florists’ Review: Caring for Christmas Greens.Read more 〉
Consumer education is a concept that often gets neglected at the beginning of the buying process. At a time when the potential customer needs answers and guidance, many retailers hit them over the head with the hard sell. That’s the too-familiar situation Floralife® discusses in a recent article for Florists’ Review entitled “Consumer Education: Establishing Credibility, Earning Trust.”Read more 〉
What makes spring flowering branches an interesting wedding alternative? A touch of the unexpected! “As another spring wedding season dawns, floral designers everywhere look forward to doing a brisk business and perhaps even stretching their creative muscles. And, like any entrepreneur, they also hope to stand out from the crowd and differentiate themselves from their competition.”Read more 〉
This is Good Friday, which means Easter is right around the corner. As a floral professional, you have been preparing your business for Easter flowers since you closed the books on Valentine’s Day. Your retail space is teeming with Azaleas, Chrysanthemums, Daisies, Daffodils, Hyacinths, Tulips and, of course, Easter Lilies – all in preparation for North America’s 4th-biggest floral holiday of the year.