The Cold Chain: Learn it, Love it, Live it!

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The Cold Chain – it’s hard to overstate its importance in the world of floral retail. One way to appreciate the contribution the Cold Chain makes to our livelihoods is to learn about all the various stops on a flower’s journey from farm to consumer. That’s the journey Floralife® makes in our latest piece for Florists’ Review, “The Best Floral Care Requires Keeping Cool.” 

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Ocean Freight: A Floral Alternative?

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Flowers by ocean freight? Everybody knows that cut flowers come in refrigerated cargo jets! Well, times are changing and a paradigm shift is underway in the floral industry, a change made possible by market shifts, new tech, and new handling protocols. And this is the topic of the latest Floralife article in the pages of Super Floral: “Flowers Ahoy!  An Industry Looks to the Sea.”

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Obey the Cold Chain!

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An ode to the Cold Chain… “In recent years, the floral supply and distribution chain has grown ever longer. Flowers come from greater distances than ever before to reach the retailer and the consumer. Despite these distances, the overwhelming majority of flowers tend to arrive healthy and vibrant, with plenty of vase life remaining.” What is the formula for success?

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