Contains news and discussion of interest to commercial flower growers
New multi-platform marketing campaign promotes expanded Floralife Express product line
Walterboro SC, September 18, 2017 – Floralife, a worldwide leader in postharvest flower care and handling, announces a global promotion for its newly expanded Floralife Express product line.
UPDATE: Florists’ Review Bookstore reminds you that Erin Benzakein, the grower and author who is the topic of this blog post, has a book available for purchase. Pick up Floret Farm’s Cut Flower Garden today!
(Original Post) Pardon us while Floralife toots its own horn about a nice bit of floral industry recognition! First you have the credibility and reach of Better Homes & Gardens Magazine. Add to that the name of best-selling floral author Erin Benzakein of Floret Farms. Together, they produce a product recommendation that came as a nice surprise!
Sustainability and social responsibility are important issues at Floralife. As we work to help bring the freshest cut flowers to consumers worldwide, we look for industry partners who share our values. So when Africa Outlook magazine invited us to place an ad and write an editorial highlighting the relationship between Floralife and Kenyan grower Flamingo Horticulture, it was a natural fit!
What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?
It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.
2016 was a big year for news about Floralife’s Express Technology – a solution that eliminates the need to recut flower stems during the harvest, wholesale and retail phases of the flower chain. Now, in the New Year, our friends at BloomNet and Floriology Magazine are helping to spread the word about Express Technology’s time and labor savings!
