Earth Day celebrated its 45th birthday this week. Without delving into the politics of the issue, most people agree that resources on our fair planet are limited. We need to be responsible when it comes to using and managing these resources. Promoting Sustainability is the cause these days, and Floralife is proud to pitch in.
In 1971, 1.3 billion flowers were sold in the US annually. Of those, 1.2 billion were homegrown. Today, sales are 2.1 billion, with 2 billion of those coming from suppliers such as Colombia and Ecuador. Labor costs and globalization played a part, certainly, but another major development contributed to this shift: the Cold Chain.
A Connecticut blogger reports the first sighting of spring flowers in his garden – a patch of crocuses bursting through the weathered mulch. He eagerly anticipates the daffodils that will soon follow. If you had lived through this winter in the Northeast, you would be excited to see spring flowers, too. So, what can we expect?
In the floriculture business, globalization continues and competition is getting even fiercer. Columbia has solid market share in America, and is now reaching out to Japan. Africa is strong in Europe, and now reaches out to America. India and China are coming on strong. With this many resources, you sometimes wonder, “Where do my flowers come from?”
A dramatic statement but, when it comes to cut flowers, it’s true. Ethylene is a naturally occurring plant hormone, one of many that regulate flower production, leaf fall and flower death. It has a major effect on shortening vase life and, for the grower and retailer, cuts into profits.