A dramatic statement but, when it comes to cut flowers, it’s true. Ethylene is a naturally occurring plant hormone, one of many that regulate flower production, leaf fall and flower death. It has a major effect on shortening vase life and, for the grower and retailer, cuts into profits.
Cut flowers are an attractive, but time-sensitive pleasure. The journey from harvest to home – and the conditions during that trek – are a big factor in how short-lived that pleasure is. For the floral professional, every bloom that falls by the wayside represents PROFIT. What’s a good way to help ensure a profitable outcome?
We have a passion for fresh cut flowers and we know you do too. Let’s engage in conversation on best practices of flower care and handling, hydration, cut flower preparation, flower trends, where flowers come from, locally grown, and natural resource conservation. Join us on our journey and follow the flowers! Read more 〉
There is a lot of homespun wisdom regarding keeping fresh cut flowers looking alive and vibrant once they leave the florist’s. Some folks drop an aspirin in the vase, while some others swear by the humble copper penny. At Floralife, however, it’s all about the science.
Florists, grocers and flower wholesalers around the world are stocked and waiting for your business. Their selection is bursting with flower varieties. But which cut flower is truly the belle of the ball? Which cut flowers keep the customer coming back? Read more 〉