Consumer Education Equals Credibility and Trust!

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Consumer education is a concept that often gets neglected at the beginning of the buying process. At a time when the potential customer needs answers and guidance, many retailers hit them over the head with the hard sell.  That’s the too-familiar situation Floralife® discusses in a recent article for Florists’ Review entitled “Consumer Education: Establishing Credibility, Earning Trust.”

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Flowering Branches: Something Different this Spring

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What makes spring flowering branches an interesting wedding alternative? A touch of the unexpected! “As another spring wedding season dawns, floral designers everywhere look forward to doing a brisk business and perhaps even stretching their creative muscles. And, like any entrepreneur, they also hope to stand out from the crowd and differentiate themselves from their competition.”

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Floral Cooler Care and Maintenance

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Floral cooler

In this edition, a salute to the floral cooler! Every profession has tools it uses to get the job done. Among these, there is usually one tool that you just couldn’t live without. In our world, “there is hardly a single tool more vital to the floral professional’s success, and possibly even survival, than the floral cooler.”

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