Attendees at the Society of American Florists (SAF) convention got to experience their own Field to Vase Dinner at last week’s Palm Springs show, thanks to Certified American Grown and sponsored in part by FLORALIFE®.
New FLORALIFE® “Flower Food for Thought” packet designs inspire consumers to engage with their floral purchases. The new program also educates and imparts good care and handling tips, as well as fun facts about flowers for the entire floral industry.
Floral professionals: do you have an opinion about Millennials? Fairly or otherwise, many people have formed an image of our young friends born in the 80s and 90s, a stereotype that doesn’t always include the words “hard working” or “responsible.” This includes many of us in the floral business. If you are one of those people, looking out toward the horizon and questioning the future of Floriculture, fear not! FLORALIFE® brings good news!
At Floralife, we like to describe our contribution to the global floriculture industry with the phrase “Follow the Flowers.” The path from the farm to the home is long and full of hazards for the delicate flower, and Floralife products attempt to address each of them. It’s a big job! How big? To appreciate the global scope of Following the Flowers, it helps to also “Follow the Income.”
Floralife has enjoyed an exciting, successful launch with Floralife Express No Stem Recut Technology. Of course, it helps that Express really works and it’s easy to use. But we have also had fun with the messaging, as we have reminded floral professionals that “Flowers Don’t Require Tough Labor,” or “You can Cut Time, not Flowers.” Now, it’s “Flowers are Foodies, Too!” …an idea that might help the floral retailer build customer loyalty.