Managing Customer Expectations

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The title of this week’s journalistic journey, “Variety Knowledge, Realistic Expectations” is a bit like a math equation with a missing variable, i.e., “Your Knowledge + X = Realistic Expectations.” What’s missing? That’s right, customer education. This dilemma was the topic of a recent piece Floralife® wrote for our friends at Floriology.  

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Finding Floral Fragrance

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It’s common knowledge in our industry that floral fragrance has often been bred out of flowers in favor of more vibrant color, greater variety and longer vase life. But what if we could have it all? That’s the question as Floralife® teams up with FloraScentials to bring the fragrance back!

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