It seems like every company with a sales force says, “We aren’t just salesmen…we’re CONSULTANTS.” Well, here is an example of that phrase being 100% true. Floralife representatives definitely want you to buy our flower food, but they also offer a long list of consultative professional services to help grow your floral business.
In a report that has been making the rounds in the Floriculture press (you’ll see why) a UK economist and behavioral scientist says he has found the secret to happiness: choosing your job carefully. He has done the research and it turns out that the happiest professions are florist and gardener.
I wasn’t much of a Mother’s Day flower-giver. At age 5, I pulled all of the bulbs in my mother’s garden and presented them to her. It didn’t go well. Even so, I have always believed in Mother’s Day flowers and wonder why some competing retailers seem to be so against them. SAF shares this concern. Read more 〉
Sustainability is the watchword these days, in almost every industry. The floriculture industry receives special attention, though, because a lot of production occurs in areas where natural resources can be limited. One of the chief sustainability concerns is water usage and, we’re happy to report, Floralife is out in front on the issue!
We have a passion for fresh cut flowers and we know you do too. Let’s engage in conversation on best practices of flower care and handling, hydration, cut flower preparation, flower trends, where flowers come from, locally grown, and natural resource conservation. Join us on our journey and follow the flowers! Read more 〉