In this edition, a salute to the floral cooler! Every profession has tools it uses to get the job done. Among these, there is usually one tool that you just couldn’t live without. In our world, “there is hardly a single tool more vital to the floral professional’s success, and possibly even survival, than the floral cooler.”
Attendees at the Society of American Florists (SAF) convention got to experience their own Field to Vase Dinner at last week’s Palm Springs show, thanks to Certified American Grown and sponsored in part by FLORALIFE®.
New FLORALIFE® “Flower Food for Thought” packet designs inspire consumers to engage with their floral purchases. The new program also educates and imparts good care and handling tips, as well as fun facts about flowers for the entire floral industry.
Floral professionals: do you have an opinion about Millennials? Fairly or otherwise, many people have formed an image of our young friends born in the 80s and 90s, a stereotype that doesn’t always include the words “hard working” or “responsible.” This includes many of us in the floral business. If you are one of those people, looking out toward the horizon and questioning the future of Floriculture, fear not! FLORALIFE® brings good news!