What makes spring flowering branches an interesting wedding alternative? A touch of the unexpected! “As another spring wedding season dawns, floral designers everywhere look forward to doing a brisk business and perhaps even stretching their creative muscles. And, like any entrepreneur, they also hope to stand out from the crowd and differentiate themselves from their competition.”Read more 〉
Due to technical difficulties, we were forced to reschedule the next Floral Webinar. Now, it will take place on April 4… keep reading!Read more 〉
In this edition, a salute to the floral cooler! Every profession has tools it uses to get the job done. Among these, there is usually one tool that you just couldn’t live without. In our world, “there is hardly a single tool more vital to the floral professional’s success, and possibly even survival, than the floral cooler.”
Attendees at the Society of American Florists (SAF) convention got to experience their own Field to Vase Dinner at last week’s Palm Springs show, thanks to Certified American Grown and sponsored in part by FLORALIFE®.