At Floralife, we like to describe our contribution to the global floriculture industry with the phrase “Follow the Flowers.” The path from the farm to the home is long and full of hazards for the delicate flower, and Floralife products attempt to address each of them. It’s a big job! How big? To appreciate the global scope of Following the Flowers, it helps to also “Follow the Income.”
Floralife has enjoyed an exciting, successful launch with Floralife Express No Stem Recut Technology. Of course, it helps that Express really works and it’s easy to use. But we have also had fun with the messaging, as we have reminded floral professionals that “Flowers Don’t Require Tough Labor,” or “You can Cut Time, not Flowers.” Now, it’s “Flowers are Foodies, Too!” …an idea that might help the floral retailer build customer loyalty.
June is National Rose Month in America. In fact, America’s love affair with the rose goes all the way back to the Father of Our Country (and prolific rose breeder), George Washington. George bred and developed a variety named for his mother that we still enjoy today! Roses are popular all year round, but June – prime wedding season – is where we come to celebrate this timeless, versatile beauty.
HASSELT, Belgium – May 3, 2018 – Smithers-Oasis Company, a worldwide leader in providing solutions throughout the plant and flower journey from propagation to presentation, recently received verification from FloraHolland for its Floralife® Express Clear 100 for post-harvest astilbe care.