Someone recently pointed out that Floralife (and Oasis!) had popped up in a conversation among floral professionals on LinkedIn. Just in case you don’t know, LinkedIn is a social media outlet like Facebook, but generally thought to be “more professional” in nature. And it sparked a question: are floral pros using social media to their best advantage? Read more 〉
Scent sensitivity is a real thing. Sometimes, a scent is simply displeasing. Other times, it triggers reactions in people, from headaches to rashes. According to the American Academy of Dermatology, there are at least 5,000 fragrances in use in modern products. Maybe we could stand to lose a few? That’s what Floralife customers said, and we responded with new Scent-free Leafshine!
It seems like every company with a sales force says, “We aren’t just salesmen…we’re CONSULTANTS.” Well, here is an example of that phrase being 100% true. Floralife representatives definitely want you to buy our flower food, but they also offer a long list of consultative professional services to help grow your floral business.
In a report that has been making the rounds in the Floriculture press (you’ll see why) a UK economist and behavioral scientist says he has found the secret to happiness: choosing your job carefully. He has done the research and it turns out that the happiest professions are florist and gardener.
I wasn’t much of a Mother’s Day flower-giver. At age 5, I pulled all of the bulbs in my mother’s garden and presented them to her. It didn’t go well. Even so, I have always believed in Mother’s Day flowers and wonder why some competing retailers seem to be so against them. SAF shares this concern. Read more 〉