Finding Floral Fragrance

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It’s common knowledge in our industry that floral fragrance has often been bred out of flowers in favor of more vibrant color, greater variety and longer vase life. But what if we could have it all? That’s the question as Floralife® teams up with FloraScentials to bring the fragrance back!

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Home Remedies No, Flower Food Yes!

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Home remedies… no matter what chore you’re doing around the house, somebody’s grandmother had a secret family recipe for doing it faster and better.  This includes cut flower care; we’ve all heard of one or more home remedies to make flowers last longer, usually something you add to the vase water. But we have to ask – and no offense to granny – do these really work? For answers, we turn to the latest Floralife® piece for Floriology: “Homemade Remedies: No Substitute for Flower Food.”

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The Cold Chain: Learn it, Love it, Live it!

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The Cold Chain – it’s hard to overstate its importance in the world of floral retail. One way to appreciate the contribution the Cold Chain makes to our livelihoods is to learn about all the various stops on a flower’s journey from farm to consumer. That’s the journey Floralife® makes in our latest piece for Florists’ Review, “The Best Floral Care Requires Keeping Cool.” 

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Beat the Heat for Better Flowers

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Extreme heat is a drag for just about everyone and everything, and that includes cut flowers. Whether the cooler in your shop is on the fritz, or you’re setting up for an outdoor wedding, extreme heat will sap the life out of your blooms. What can you do? Well, that’s the subject of Floralife’s latest article, “Keep Calm and Stay Cool!” in this month’s Floriology.

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Matsumoto Aster Takes the Cuteness Crown!

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The crown-like Matsumoto Aster adds a touch of playful whimsy to any bouquet. It’s known for its daisy-like heads full of soft purple, pink, red, or white florets that coyly reveal cheerful yellow centers as they open. In other words, it’s CUTE! Or as they say in Japan, “kawaii.”  And it’s the topic of the latest Floralife® article in LivRio: “Matsumoto Aster – the Kawaii Flower!”

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