Inspiring the Next Generation of Floral Industry Talent

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PMA video inspires next generation of floral industry talent

What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?

It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.

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Flower Care and Handling: Fun with Science!

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video 1Something fun appeared in the ol’ Floralife IN box the other day: a flower care and handling video produced by the American Chemical Society. They produce a series of brief how-to videos entitled “Reactions: This is Chemistry”, which explains the science behind everyday activities. And this one contains a little surprise, so let’s take a look!

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Floral Research: Water Uptake, Fresh Weight & Vase Life

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hydrate_2cFloralife Research Updates are a valuable source of flower knowledge aimed at helping growers, transporters, wholesalers and retailers get the most from their investment, and present healthy, long-lasting flowers to the consumer. Today’s floral research addresses “Water Uptake, Fresh Weight and Vase Life in Cut Flowers with Commercial Hydration Treatment and Flower Food.” Let’s take a look!

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Floral Research: EthylBloc™ Effects on Potted & Bedding Plants

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ethyl 1Floralife Research Updates are a valuable source of cut flower knowledge. Our floral research helps growers, transporters, wholesalers and retailers get the most from their investment, and present a better product to the consumer. Today’s focus is on preventing ethylene damage, in a paper entitled, “EthylBloc™ Technology: Different Temperatures with Potted and Bedding Plants.”

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Cut Flower Care and Handling: Freesia

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freesia 2Looking for useful tips for the postharvest processing of many different varieties of cut flowers? Then check out the newly expanded Flower Care and Handling section of the Floralife website.  Wholesaler, retailer, enthusiast – there’s something for everybody. Let’s go down the list! Today’s star is the Freesia.

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