An ode to the Cold Chain… “In recent years, the floral supply and distribution chain has grown ever longer. Flowers come from greater distances than ever before to reach the retailer and the consumer. Despite these distances, the overwhelming majority of flowers tend to arrive healthy and vibrant, with plenty of vase life remaining.” What is the formula for success?Read more 〉
Hydration… what could be simpler? Of all your many responsibilities around the shop, this one seems pretty straightforward. Well, there’s actually a lot to know about hydration, and the ways that proper hydration can give your flowers a big leg up as they continue their journey to your customer’s home. That’s the takeaway from a recent article Floralife® penned for our friends at Floriology!
HASSELT, Belgium – May 3, 2018 – Smithers-Oasis Company, a worldwide leader in providing solutions throughout the plant and flower journey from propagation to presentation, recently received verification from FloraHolland for its Floralife® Express Clear 100 for post-harvest astilbe care.