A dramatic statement but, when it comes to cut flowers, it’s true. Ethylene is a naturally occurring plant hormone, one of many that regulate flower production, leaf fall and flower death. It has a major effect on shortening vase life and, for the grower and retailer, cuts into profits.
Cut flowers are an attractive, but time-sensitive pleasure. The journey from harvest to home – and the conditions during that trek – are a big factor in how short-lived that pleasure is. For the floral professional, every bloom that falls by the wayside represents PROFIT. What’s a good way to help ensure a profitable outcome?
That’s a bold title, for sure. There is no way that a single blog post could unlock the mysteries of the mind when it comes to receiving a gift of cut flowers. However, many have studied the phenomenon, and certain common traits pop up among cut flower recipients.
Sustainability is the watchword these days, in almost every industry. The floriculture industry receives special attention, though, because a lot of production occurs in areas where natural resources can be limited. One of the chief sustainability concerns is water usage and, we’re happy to report, Floralife is out in front on the issue!
We have a passion for fresh cut flowers and we know you do too. Let’s engage in conversation on best practices of flower care and handling, hydration, cut flower preparation, flower trends, where flowers come from, locally grown, and natural resource conservation. Join us on our journey and follow the flowers! Read more 〉