It seems like every company with a sales force says, “We aren’t just salesmen…we’re CONSULTANTS.” Well, here is an example of that phrase being 100% true. Floralife representatives definitely want you to buy our flower food, but they also offer a long list of consultative professional services to help grow your floral business.
The old joke is that there is no such thing as bad press, as long as they spell your name correctly. Sometimes, though, you get truly good press. And when it comes from a respected source, that’s something special! So, imagine our delight when Floralife earned a mention in Fine Gardening Magazine!
They say that timing is everything. It’s true in life and it’s especially true when it comes to harvesting flowers. Harvest too late, and you can reduce vase life. Harvest too soon, and you have an immature flower that hasn’t had sufficient time to develop, and may never properly bloom. So, how do you know when to harvest flowers?
“Floralife knows that proper care and handling will give you the freshest, healthiest and longest lasting cut flowers.” That’s the opening line of each of Floralife’s recent care and handling videos on YouTube. These videos provide good, basic information on floral care and handling, as well as useful Floralife products to help you get the job done.
In 1971, 1.3 billion flowers were sold in the US annually. Of those, 1.2 billion were homegrown. Today, sales are 2.1 billion, with 2 billion of those coming from suppliers such as Colombia and Ecuador. Labor costs and globalization played a part, certainly, but another major development contributed to this shift: the Cold Chain.