Obey the Cold Chain!

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An ode to the Cold Chain… “In recent years, the floral supply and distribution chain has grown ever longer. Flowers come from greater distances than ever before to reach the retailer and the consumer. Despite these distances, the overwhelming majority of flowers tend to arrive healthy and vibrant, with plenty of vase life remaining.” What is the formula for success?

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Hydration How-to from Floralife®!

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hydrationHydration… what could be simpler? Of all your many responsibilities around the shop, this one seems pretty straightforward. Well, there’s actually a lot to know about hydration, and the ways that proper hydration can give your flowers a big leg up as they continue their journey to your customer’s home. That’s the takeaway from a recent article Floralife® penned for our friends at Floriology!

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Bulb Flowers Herald the Coming of Spring!

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bulb flowers

As grim as this winter has been, spring is right around the corner. Of course, for the floral pro, it won’t truly be spring until those first bulb flowers make their way into your shop. To help you get ready, Floralife® has penned another care and handling piece for our friends at Florists’ Review entitled “Bulb Flowers: Preserving the First Smiles of Spring.”

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Stock Flower: The Smell of Success

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The versatile Stock flower has something that its friends in the floral cooler don’t: natural floral scent! “In a cut flower world that breeds for visual appeal and longevity over floral aroma, the plucky little Stock flower is a sweetly-scented exception.” And that’s the jumping-off point for a recent article Floralife® wrote for LivRio, entitled “Stock: An Aromatic Treat for the Senses.”

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