The Flower Chain: An Epic Journey to Fresh

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Flower chain, supply chain, distribution chain… whatever you call it, it’s sort of hard to believe that a perishable product can travel so long and so far, arriving at its destination in good shape and with plenty of life remaining. It’s taken many years of research and trial to hone the art of flower care and handling but it’s worth the effort to protect your flowers and optimize their performance during that epic voyage. That’s the topic of the latest Floralife® article in Florists’ Review, “A Flower’s Journey to Fresh.”

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Floral Training for Profit Protection

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Floral training for your retail staff is a critical part of success, as it is in every aspect of the perishables business.  Perishables are delicate, sensitive, fragile goods. You might even say they are perishable! How you care for and handle your delicate cargo may be the dividing line between profit and loss, so proper floral training is an absolute must! That’s the topic of our latest piece for Super Floral, “Floral Training and Mass-market Retail.”

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Anemone: Daughter of the Wind

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The Anemone is a delicate beauty with a tragic origin. Legend says that Aphrodite’s mortal lover, Adonis, was killed by a wild boar. Her tears mixed with his blood and there, the anemone emerged. If you are going strictly by traditional flower protocol, Anemone – with its sad backstory – tends to symbolize heartbreak. So, let’s keep it light and concentrate on the Anemone’s beauty and how to maintain it, shall we? That’s the focus of the latest Floralife® article for LivRio: Anemones: The Wind Flowers

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Home Remedies No, Flower Food Yes!

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Home remedies… no matter what chore you’re doing around the house, somebody’s grandmother had a secret family recipe for doing it faster and better.  This includes cut flower care; we’ve all heard of one or more home remedies to make flowers last longer, usually something you add to the vase water. But we have to ask – and no offense to granny – do these really work? For answers, we turn to the latest Floralife® piece for Floriology: “Homemade Remedies: No Substitute for Flower Food.”

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Common Flower Problems: Be Proactive!

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Common flower problems are… common. In a big floral shipment, issues such as such as botrytis, ethylene-related issues, and others are hard to avoid. But if you’re proactive, you CAN keep these problems in check to help ensure (as the Osmond Brothers told us) that “one bad apple don’t spoil the whole bunch, girl.” This is the advice contained in the latest Floralife® article for Florists’ Review: Preventing Common Flower Problems.”

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