Are you following FLORALIFE® care and handling articles on the Floriology website? For the past several months we have shared some of the fruits of our ongoing floral research, including pieces on rose care, flower foods, cutting vs NOT cutting stems, and proper sanitation. This month, we take a look at common Flower Ailments and Injuries: Causes and Prevention.
New FLORALIFE® “Flower Food for Thought” packet designs inspire consumers to engage with their floral purchases. The new program also educates and imparts good care and handling tips, as well as fun facts about flowers for the entire floral industry.
Disbuds, Mums, Chrysanthemums… whatever you call them, these flowers hold a special place in the heart of the floral professionals everywhere. They are varied, colorful and long lasting, so they offer the design flexibility and vase life that keeps florists – and customers – happy. And they’re the topic of Floralife’s latest Care and Handling piece in the August edition of LivRio Magazine!
Ranunculus – for a flower so pretty, its name certainly stumbles across the tongue, doesn’t it? Apparently, these affordable, long lasting blooms take their name from the Latin word for Little Frog, perhaps named for the many varieties that flourish near water. Ranunculus care and handling is the topic of the latest Floralife article in July’s LivRio Magazine!
Floralife has enjoyed an exciting, successful launch with Floralife Express No Stem Recut Technology. Of course, it helps that Express really works and it’s easy to use. But we have also had fun with the messaging, as we have reminded floral professionals that “Flowers Don’t Require Tough Labor,” or “You can Cut Time, not Flowers.” Now, it’s “Flowers are Foodies, Too!” …an idea that might help the floral retailer build customer loyalty.