Easter is upon us. If you are a floral professional, you have been gearing your business toward Easter flowers since the dust settled on Valentine’s Day. Your retail space is teeming with Tulips, Chrysanthemums, Hyacinths, Daffodils, Azaleas, Daisies and, of course, Easter Lilies – all in preparation for North America’s 4th-biggest floral holiday of the year.
To really enjoy your cut flowers, it is always a good idea to mix a solution of flower food and water to be used in your vase or arrangement. The strength of that solution matters – too strong or too weak will harm your flowers. For best results, you need to be sure you mix the proper dose.
A dramatic statement but, when it comes to cut flowers, it’s true. Ethylene is a naturally occurring plant hormone, one of many that regulate flower production, leaf fall and flower death. It has a major effect on shortening vase life and, for the grower and retailer, cuts into profits.
At Floralife, our flower foods are formulated with ingredients to help keep your bouquets and arrangements looking fresher, reduce waste and increase the return on your investment – wherever you happen to be in the flower chain. Beyond dollars and cents, however, Floralife products offer another benefit.
Cut flowers are an attractive, but time-sensitive pleasure. The journey from harvest to home – and the conditions during that trek – are a big factor in how short-lived that pleasure is. For the floral professional, every bloom that falls by the wayside represents PROFIT. What’s a good way to help ensure a profitable outcome?