Ranunculus: This “Little Frog” will Hop into Your Heart!

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Ranunculus – for a flower so pretty, its name certainly stumbles across the tongue, doesn’t it? Apparently, these affordable, long lasting blooms take their name from the Latin word for Little Frog, perhaps named for the many varieties that flourish near water. Ranunculus care and handling is the topic of the latest Floralife® article in July’s LivRio Magazine!

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Online Floral Retail: Quality is Key

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Online Floral Retail: some flower pros love it and some consider it a Necessary Evil. Whatever your attitude may be, know that online retail success is available to you. They key is to give it every bit of the care and attention you give to your brick-and-mortar store – with QUALITY at the top of your list. That’s the topic of the latest Floralife® piece for Super Floral, “Quality: The Key to Successful Online Floral Retail.”

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A Rose is Not a Rose…

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A rose is not a rose. Sounds like the beginning of some cosmic riddle, eh? Actually, it’s kind of a simple concept: basically, no rose is exactly like another.  Sizes, colors, behaviors… each is different. These exciting differences are part of the reason we love roses! And it’s the subject of the latest Floralife® article in the pages of Floriology. Keep reading, won’t you?

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Consumer Education Equals Credibility and Trust!

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Consumer education is a concept that often gets neglected at the beginning of the buying process. At a time when the potential customer needs answers and guidance, many retailers hit them over the head with the hard sell.  That’s the too-familiar situation Floralife® discusses in a recent article for Florists’ Review entitled “Consumer Education: Establishing Credibility, Earning Trust.”

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Birds of Paradise Bring the Drama!

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Birds of Paradise often come to mind whenever floral pros or enthusiasts are in the mood for “something different.” Hopefully, they aren’t SO different that their care and handling needs are foreign to you! But, if that’s the case, Floralife® invites you to check out an article we wrote for LivRio entitled “Birds of Paradise: Beauty and Drama Take Flight!”

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