Roses and the Retailer: Key to Valentine Success!

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We have said it before, the road from the rose farm to the retail shop is long.  At Valentine’s Day, the road can be even longer. You, as the retailer, have a certain number of tools in your bag to help deliver optimal rose enjoyment. So how do you leverage Valentine’s rose quality at the retail level? That’s the topic of the latest FloraLife article in LivRio, “Everything is Coming Up Roses!”

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Valentine’s Day Flowers that Impress!

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A satisfying Valentine’s Day flower experience depends on the care and handling you provide before, during, and after the time those blooms spend in your shop – with “your shop” being the linchpin of the entire enterprise! The influence you have on your suppliers, the care that you provide your flowers, and the guidance and education you offer your customers go a LONG way toward delivering a positive and “Lasting Impression.” This is the subject of FloraLife’s latest for Florist’s Review!

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Heliconias: Dramatic Beauty that Lasts!

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Once in a while, floral professionals and enthusiasts tire of delicate petals of pretty pastel; they yearn for the different and the dramatic. Heliconia answers that call! With a bold look that many mistake for its cousin, the Bird of Paradise, Heliconias share many of the Bird’s unique care and handling requirements. Those requirements are the topic of a recent article Floralife® wrote for LivRio entitled “Forever Young, Forever Beautiful.”

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