Finding Floral Fragrance

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It’s common knowledge in our industry that floral fragrance has often been bred out of flowers in favor of more vibrant color, greater variety and longer vase life. But what if we could have it all? That’s the question as Floralife® teams up with FloraScentials to bring the fragrance back!

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Spray it with Roses!

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Spray roses are a nice reminder of the versatility of our friend, genus Rosa, family Rosaceae. You may receive a bouquet of lovely, long-stemmed roses that speak of elegance and refinement.  Or, you might receive a bunch of spray roses that is definitely more fun and flirty than its classier cousin.  Similar but different, spray roses come with their own care and handling advice, and this is the topic of the latest Floralife® article for LivRio, “Spray Roses: Good Things Come in Small Packages.”

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Ranunculus: This “Little Frog” will Hop into Your Heart!

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Ranunculus – for a flower so pretty, its name certainly stumbles across the tongue, doesn’t it? Apparently, these affordable, long lasting blooms take their name from the Latin word for Little Frog, perhaps named for the many varieties that flourish near water. Ranunculus care and handling is the topic of the latest Floralife® article in July’s LivRio Magazine!

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Online Floral Retail: Quality is Key

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Online Floral Retail: some flower pros love it and some consider it a Necessary Evil. Whatever your attitude may be, know that online retail success is available to you. They key is to give it every bit of the care and attention you give to your brick-and-mortar store – with QUALITY at the top of your list. That’s the topic of the latest Floralife® piece for Super Floral, “Quality: The Key to Successful Online Floral Retail.”

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