At Floralife, we like to describe our contribution to the global floriculture industry with the phrase “Follow the Flowers.” The path from the farm to the home is long and full of hazards for the delicate flower, and Floralife products attempt to address each of them. It’s a big job! How big? To appreciate the global scope of Following the Flowers, it helps to also “Follow the Income.”
Ranunculus – for a flower so pretty, its name certainly stumbles across the tongue, doesn’t it? Apparently, these affordable, long lasting blooms take their name from the Latin word for Little Frog, perhaps named for the many varieties that flourish near water. Ranunculus care and handling is the topic of the latest Floralife article in July’s LivRio Magazine!
Floralife Research Updates are a valuable source of cut flower knowledge. Our floral research helps growers, transporters, wholesalers and retailers get the most from their investment, and present a better product to the consumer. Today’s focus is on improving vase life, while also enjoying clearer vase solution in a paper entitled “Product Test Results: Booster eZ Dose.”
…don’t bash them! Of course, Valentine’s Day is a huge floral holiday. And what floral holiday would be complete without flower bashing by everybody who isn’t selling flowers!? “Flowers die. Give her _____ instead,” and so on. As usual, the Society of American Florists is on the case, documenting the abuses against Valentine’s Day flowers. And this year, there’s a social media twist!