Consumer Education Equals Credibility and Trust!

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Consumer education is a concept that often gets neglected at the beginning of the buying process. At a time when the potential customer needs answers and guidance, many retailers hit them over the head with the hard sell.  That’s the too-familiar situation Floralife® discusses in a recent article for Florists’ Review entitled “Consumer Education: Establishing Credibility, Earning Trust.”

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Birds of Paradise Bring the Drama!

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Birds of Paradise often come to mind whenever floral pros or enthusiasts are in the mood for “something different.” Hopefully, they aren’t SO different that their care and handling needs are foreign to you! But, if that’s the case, Floralife® invites you to check out an article we wrote for LivRio entitled “Birds of Paradise: Beauty and Drama Take Flight!”

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Sunscreen, Please!

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I used to think flowers liked the sun.  I would bring flowers home, spend time arranging them, pop them in the kitchen window so satisfied with how beautiful they looked and then sadly a couple days later (as I was throwing them out) wonder why they hadn’t lasted.  I’d added that little packet of flower food, added water.  I didn’t get it, where did I go wrong? 

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