Floral Research: Improving Rose Vase Life

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rose foodValentine’s Day approaches! Nearly 40 per cent of us will buy flowers for our special someone, and over 60 per cent of those will be roses. So, as a flower enthusiast or floral professional, keeping roses looking fresher longer should be at the top of your to-do list. Exactly HOW to do that is the topic of a recent floral Research Update…

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Flower Care: Floralife’s Five Steps of Fresh

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christyLet’s revisit Floralife’s classic “5 Steps of Fresh.” These are flower care best practices for the designer, transporter and retailer to make the most of their investment and present a product that lasts longer and stays fresher in the home. Of course, we also suggest some fine Floralife products to help make that happen. Take a look!

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Bent Neck Blues

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bent neckYou know it when you see it: a lovely rose or gerbera hanging its head in shame, its stem resembling a shepherd’s hook. Bent neck is a problem that has its roots in the postharvest chain, but often doesn’t show up until the bouquet is proudly displayed in the home. Today, let’s look at the causes and treatment of bent neck.

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