Industry Recognition for Floralife Crystal Clear!

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bhg2 UPDATE: Florists’ Review Bookstore reminds you that Erin Benzakein, the grower and author who is the topic of this blog post, has a book  available for purchase. Pick up Floret Farm’s Cut Flower Garden today!

(Original Post) Pardon us while Floralife toots its own horn about a nice bit of floral industry recognition! First you have the credibility and reach of Better Homes & Gardens Magazine. Add to that the name of best-selling floral author Erin Benzakein of Floret Farms. Together, they produce a product recommendation that came as a nice surprise!

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Floralife Partners for Sustainability and Social Responsibility

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flam7Sustainability and social responsibility are important issues at Floralife. As we work to help bring the freshest cut flowers to consumers worldwide, we look for industry partners who share our values. So when Africa Outlook magazine invited us to place an ad and write an editorial highlighting the relationship between Floralife and Kenyan grower Flamingo Horticulture, it was a natural fit!

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Inspiring the Next Generation of Floral Industry Talent

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PMA video inspires next generation of floral industry talent

What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?

It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.

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Floral Research: EthylBloc™ Effects on Potted & Bedding Plants

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ethyl 1Floralife Research Updates are a valuable source of cut flower knowledge. Our floral research helps growers, transporters, wholesalers and retailers get the most from their investment, and present a better product to the consumer. Today’s focus is on preventing ethylene damage, in a paper entitled, “EthylBloc™ Technology: Different Temperatures with Potted and Bedding Plants.”

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Floral Best Practices: Flora Fresh in the Spotlight

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 florafresh 1Floralife’s Spotlight Program is a series of articles about where cut flowers come from, the people who make it happen, and their floral best practices. Today we visit California wholesaler Flora Fresh, Inc. Flora Fresh shared with us the beauty of their flowers, as well as technology and sustainability efforts that have landed them in the Spotlight!

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