Sustainability and social responsibility are important issues at Floralife. As we work to help bring the freshest cut flowers to consumers worldwide, we look for industry partners who share our values. So when Africa Outlook magazine invited us to place an ad and write an editorial highlighting the relationship between Floralife and Kenyan grower Flamingo Horticulture, it was a natural fit!
What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?
It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.
Floralife Research Updates are a valuable source of cut flower knowledge. Our floral research helps growers, transporters, wholesalers and retailers get the most from their investment, and present a better product to the consumer. Today’s focus is on preventing ethylene damage, in a paper entitled, “EthylBloc™ Technology: Different Temperatures with Potted and Bedding Plants.”
Floralife’s Spotlight Program is a series of articles about where cut flowers come from, the people who make it happen, and their floral best practices. Today we visit California wholesaler Flora Fresh, Inc. Flora Fresh shared with us the beauty of their flowers, as well as technology and sustainability efforts that have landed them in the Spotlight!
At the Flower Care and Handling section of our website, Floralife offers a bunch of useful tips for the postharvest processing of many different varieties of cut flowers. Grower, wholesaler, retailer, enthusiast – there’s something for everybody. Let’s go down the list! Today’s star is the Gerbera!