Flower Food: Let’s Discuss Dosing

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Flower food dosing is a critical – yet sometimes overlooked – aspect of maintaining the vitality of cut flowers.  Not enough flower food in your vase solution is ineffective. Too much is…too much and can cause damage to your flowers. The importance of striking a dosing balance, and how to do it, is the topic of Floralife’s latest care and handling piece in the September/October issue of Floriology.

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Ranunculus: This “Little Frog” will Hop into Your Heart!

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Ranunculus – for a flower so pretty, its name certainly stumbles across the tongue, doesn’t it? Apparently, these affordable, long lasting blooms take their name from the Latin word for Little Frog, perhaps named for the many varieties that flourish near water. Ranunculus care and handling is the topic of the latest Floralife article in July’s LivRio Magazine!

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Industry Recognition for Floralife Crystal Clear!

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bhg2 UPDATE: Florists’ Review Bookstore reminds you that Erin Benzakein, the grower and author who is the topic of this blog post, has a book  available for purchase. Pick up Floret Farm’s Cut Flower Garden today!

(Original Post) Pardon us while Floralife toots its own horn about a nice bit of floral industry recognition! First you have the credibility and reach of Better Homes & Gardens Magazine. Add to that the name of best-selling floral author Erin Benzakein of Floret Farms. Together, they produce a product recommendation that came as a nice surprise!

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Floralife Partners for Sustainability and Social Responsibility

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flam7Sustainability and social responsibility are important issues at Floralife. As we work to help bring the freshest cut flowers to consumers worldwide, we look for industry partners who share our values. So when Africa Outlook magazine invited us to place an ad and write an editorial highlighting the relationship between Floralife and Kenyan grower Flamingo Horticulture, it was a natural fit!

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Inspiring the Next Generation of Floral Industry Talent

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PMA video inspires next generation of floral industry talent

What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?

It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.

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