Ranunculus – for a flower so pretty, its name certainly stumbles across the tongue, doesn’t it? Apparently, these affordable, long lasting blooms take their name from the Latin word for Little Frog, perhaps named for the many varieties that flourish near water. Ranunculus care and handling is the topic of the latest Floralife article in July’s LivRio Magazine!
UPDATE: Florists’ Review Bookstore reminds you that Erin Benzakein, the grower and author who is the topic of this blog post, has a book available for purchase. Pick up Floret Farm’s Cut Flower Garden today!
(Original Post) Pardon us while Floralife toots its own horn about a nice bit of floral industry recognition! First you have the credibility and reach of Better Homes & Gardens Magazine. Add to that the name of best-selling floral author Erin Benzakein of Floret Farms. Together, they produce a product recommendation that came as a nice surprise!
Sustainability and social responsibility are important issues at Floralife. As we work to help bring the freshest cut flowers to consumers worldwide, we look for industry partners who share our values. So when Africa Outlook magazine invited us to place an ad and write an editorial highlighting the relationship between Floralife and Kenyan grower Flamingo Horticulture, it was a natural fit!
What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?
It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.
Floralife Research Updates are a valuable source of cut flower knowledge. Our floral research helps growers, transporters, wholesalers and retailers get the most from their investment, and present a better product to the consumer. Today’s focus is on preventing ethylene damage, in a paper entitled, “EthylBloc™ Technology: Different Temperatures with Potted and Bedding Plants.”