“Floralife knows that proper care and handling will give you the freshest, healthiest and longest lasting cut flowers.” That’s the opening line of each of Floralife’s recent care and handling videos on YouTube. These videos provide good, basic information on floral care and handling, as well as useful Floralife products to help you get the job done.
In 1971, 1.3 billion flowers were sold in the US annually. Of those, 1.2 billion were homegrown. Today, sales are 2.1 billion, with 2 billion of those coming from suppliers such as Colombia and Ecuador. Labor costs and globalization played a part, certainly, but another major development contributed to this shift: the Cold Chain.
You know it when you see it: a lovely rose or gerbera hanging its head in shame, its stem resembling a shepherd’s hook. Bent neck is a problem that has its roots in the postharvest chain, but often doesn’t show up until the bouquet is proudly displayed in the home. Today, let’s look at the causes and treatment of bent neck.
In the floriculture business, globalization continues and competition is getting even fiercer. Columbia has solid market share in America, and is now reaching out to Japan. Africa is strong in Europe, and now reaches out to America. India and China are coming on strong. With this many resources, you sometimes wonder, “Where do my flowers come from?”
Sustainability is the watchword these days, in almost every industry. The floriculture industry receives special attention, though, because a lot of production occurs in areas where natural resources can be limited. One of the chief sustainability concerns is water usage and, we’re happy to report, Floralife is out in front on the issue!