An ode to the Cold Chain… “In recent years, the floral supply and distribution chain has grown ever longer. Flowers come from greater distances than ever before to reach the retailer and the consumer. Despite these distances, the overwhelming majority of flowers tend to arrive healthy and vibrant, with plenty of vase life remaining.” What is the formula for success?Read more 〉
What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?
It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.
Today, many floral professionals throughout the flower chain use reusable shipping boxes known as Proconas to get their merchandise from the farm to the retailer. The Procona comes in a set of standard sizes, which makes it an ideal application for Floralife’s holding and shipping treatment delivery system: eZ Dose®!
In 1971, 1.3 billion flowers were sold in the US annually. Of those, 1.2 billion were homegrown. Today, sales are 2.1 billion, with 2 billion of those coming from suppliers such as Colombia and Ecuador. Labor costs and globalization played a part, certainly, but another major development contributed to this shift: the Cold Chain.