Hydration… what could be simpler? Of all your many responsibilities around the shop, this one seems pretty straightforward. Well, there’s actually a lot to know about hydration, and the ways that proper hydration can give your flowers a big leg up as they continue their journey to your customer’s home. That’s the takeaway from a recent article Floralife® penned for our friends at Floriology!
As grim as this winter has been, spring is right around the corner. Of course, for the floral pro, it won’t truly be spring until those first bulb flowers make their way into your shop. To help you get ready, Floralife® has penned another care and handling piece for our friends at Florists’ Review entitled “Bulb Flowers: Preserving the First Smiles of Spring.”
The versatile Stock flower has something that its friends in the floral cooler don’t: natural floral scent! “In a cut flower world that breeds for visual appeal and longevity over floral aroma, the plucky little Stock flower is a sweetly-scented exception.” And that’s the jumping-off point for a recent article Floralife® wrote for LivRio, entitled “Stock: An Aromatic Treat for the Senses.”
Flower food dosing is a critical – yet sometimes overlooked – aspect of maintaining the vitality of cut flowers. Not enough flower food in your vase solution is ineffective. Too much is…too much and can cause damage to your flowers. The importance of striking a dosing balance, and how to do it, is the topic of Floralife’s latest care and handling piece in the September/October issue of Floriology.