Floral Foam Fundamentals

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foamFlorists and designers have known it forever (well, at least since 1954)… For long-lasting hydration, and physical support for floral arrangements, it’s hard to beat floral foam. Let’s take a moment to appreciate this workhorse of the floral industry, find out what’s new, and learn how Floralife products interact with floral foam.

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Know Your Finishing Spray

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spraysFloralife offers three high-quality finishing sprays for the floral professional. Of course, when there are three of anything, it can sometimes be unclear as to which finishing spray to use when. Or, you may assume that one product will do the job in any situation. So, let’s unlock the mystery together, shall we?

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Vase Life: Who Has the Edge?

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Corby-20121109-00280Depending on their place of origin, your cut flowers have already lived a good portion of their lives by the time they make it to the mantle or dining table. So, when you display your lovely arrangement, the clock is ticking. Which flowers last longest, and which grace us with their beauty for only a short time? Let’s take a look!

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Care and Handling Videos for Floral Pros and Enthusiasts

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christy“Floralife knows that proper care and handling will give you the freshest, healthiest and longest lasting cut flowers.” That’s the opening line of each of Floralife’s recent care and handling videos on YouTube. These videos provide good, basic information on floral care and handling, as well as useful Floralife products to help you get the job done.

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Bent Neck Blues

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bent neckYou know it when you see it: a lovely rose or gerbera hanging its head in shame, its stem resembling a shepherd’s hook. Bent neck is a problem that has its roots in the postharvest chain, but often doesn’t show up until the bouquet is proudly displayed in the home. Today, let’s look at the causes and treatment of bent neck.

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