A dramatic statement but, when it comes to cut flowers, it’s true. Ethylene is a naturally occurring plant hormone, one of many that regulate flower production, leaf fall and flower death. It has a major effect on shortening vase life and, for the grower and retailer, cuts into profits.
At Floralife, our flower foods are formulated with ingredients to help keep your bouquets and arrangements looking fresher, reduce waste and increase the return on your investment – wherever you happen to be in the flower chain. Beyond dollars and cents, however, Floralife products offer another benefit.
Cut flowers are an attractive, but time-sensitive pleasure. The journey from harvest to home – and the conditions during that trek – are a big factor in how short-lived that pleasure is. For the floral professional, every bloom that falls by the wayside represents PROFIT. What’s a good way to help ensure a profitable outcome?
Each bloom in the bouquet represents a tiny slice of profit. Will it flourish to its full potential, or will it wither on the stem? Some statistics say that 20-35% of cut flowers are vulnerable to post-harvest loss each year. How can you help improve those odds? With a properly sanitized work area.
We have a passion for fresh cut flowers and we know you do too. Let’s engage in conversation on best practices of flower care and handling, hydration, cut flower preparation, flower trends, where flowers come from, locally grown, and natural resource conservation. Join us on our journey and follow the flowers! Read more 〉