Have you heard of Floralife’s apple test? It’s an experiment that illustrates the harmful effects that ethylene perpetrates on helpless cut flowers and flowering potted plants. It also illustrates the effectiveness of ethylene inhibiting products such as our EthylBloc™ Technology. So put on your lab coat and let’s take a look!
A dramatic statement but, when it comes to cut flowers, it’s true. Ethylene is a naturally occurring plant hormone, one of many that regulate flower production, leaf fall and flower death. It has a major effect on shortening vase life and, for the grower and retailer, cuts into profits.