New multi-platform marketing campaign promotes expanded Floralife Express product line
Walterboro SC, September 18, 2017 – Floralife, a worldwide leader in postharvest flower care and handling, announces a global promotion for its newly expanded Floralife Express product line.
2016 was a big year for news about Floralife’s Express Technology – a solution that eliminates the need to recut flower stems during the harvest, wholesale and retail phases of the flower chain. Now, in the New Year, our friends at BloomNet and Floriology Magazine are helping to spread the word about Express Technology’s time and labor savings!
Earlier this week, we brought you news about Floralife’s Express Technology. Namely, that we have expanded its No Stem Recut awesomeness from rose processing to a wider range of flowers. Now, it’s time to hear about the science behind this development, as well as a list of the many types of flowers we have tested!
Back in October, we told you about Floralife’s Express Technology, which eliminates the need to recut rose stems during processing. It’s an exciting new development that has the potential to transform the way we process fresh cut flowers in the floriculture market today. Express Technology is big news, and the news just got even bigger!
Would you like to save time and effort when processing roses? Who wouldn’t, right? Where would this these time savings start? How about recutting stems? We know that recutting is an important step to eliminate the blockages that occur naturally at the base of a cut stem, and helps the flower to hydrate more efficiently. Well, Floralife has a new development: Express Technology.
