New multi-platform marketing campaign promotes expanded Floralife Express product line
Walterboro SC, September 18, 2017 – Floralife, a worldwide leader in postharvest flower care and handling, announces a global promotion for its newly expanded Floralife Express product line.
What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?
It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.
2016 was a big year for news about Floralife’s Express Technology – a solution that eliminates the need to recut flower stems during the harvest, wholesale and retail phases of the flower chain. Now, in the New Year, our friends at BloomNet and Floriology Magazine are helping to spread the word about Express Technology’s time and labor savings!
Floralife Research Updates are a valuable source of cut flower knowledge. Our floral research helps growers, transporters, wholesalers and retailers get the most from their investment, and present a better product to the consumer. Today’s focus is on preventing ethylene damage, in a paper entitled, “EthylBloc™ Technology: Different Temperatures with Potted and Bedding Plants.”
Looking for useful tips for the postharvest processing of many different varieties of cut flowers? Then check out the newly expanded Flower Care and Handling section of the Floralife website. Wholesaler, retailer, enthusiast – there’s something for everybody. Let’s go down the list! Today’s star is the Freesia.
