Floral professionals: do you have an opinion about Millennials? Fairly or otherwise, many people have formed an image of our young friends born in the 80s and 90s, a stereotype that doesn’t always include the words “hard working” or “responsible.” This includes many of us in the floral business. If you are one of those people, looking out toward the horizon and questioning the future of Floriculture, fear not! FLORALIFE® brings good news!
Floral professionals, are you exhausted yet? You will be – Mother’s Day is one of your biggest weekends of the year. If you need a break – and can somehow squeeze one in – check out some Mother’s Day floral statistics, as well as a few interesting articles floating around the web. First, let’s look at the numbers!
This is Good Friday, which means Easter is right around the corner. As a floral professional, you have been preparing your business for Easter flowers since you closed the books on Valentine’s Day. Your retail space is teeming with Azaleas, Chrysanthemums, Daisies, Daffodils, Hyacinths, Tulips and, of course, Easter Lilies – all in preparation for North America’s 4th-biggest floral holiday of the year.
…don’t bash them! Of course, Valentine’s Day is a huge floral holiday. And what floral holiday would be complete without flower bashing by everybody who isn’t selling flowers!? “Flowers die. Give her _____ instead,” and so on. As usual, the Society of American Florists is on the case, documenting the abuses against Valentine’s Day flowers. And this year, there’s a social media twist!
Happy New Year! As we said on Christmas Day, we at Floralife hope you are enjoying a safe and happy New Year’s Day relaxing with family and friends, and not necessarily reading floral industry blogs! If you ARE reading this on New Year’s Day, take a moment to check out some New Year’s floral traditions from around the world!