In 1971, 1.3 billion flowers were sold in the US annually. Of those, 1.2 billion were homegrown. Today, sales are 2.1 billion, with 2 billion of those coming from suppliers such as Colombia and Ecuador. Labor costs and globalization played a part, certainly, but another major development contributed to this shift: the Cold Chain.
In the floriculture business, globalization continues and competition is getting even fiercer. Columbia has solid market share in America, and is now reaching out to Japan. Africa is strong in Europe, and now reaches out to America. India and China are coming on strong. With this many resources, you sometimes wonder, “Where do my flowers come from?”