Inspiring the Next Generation of Floral Industry Talent

Posted on Categories At the Farm, Floralife News, Flower Science, Processing FlowersTags , , , , , , , Leave a comment
 

PMA video inspires next generation of floral industry talent

What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?

It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.

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Getting Fresh at Fresh Summit

Posted on Categories Design & Color Trends, Floralife NewsTags , , , , , Leave a comment
 

pmaWhichever industry you work in, it’s still a business, full of the usual pressures and hassles. If you’re lucky, your industry puts on a show once a year where you can meet with your colleagues, be refreshed, learn new trends and skills and, let’s be honest, have a little fun. The Produce Marketing Association’s Fresh Summit Convention and Expo is one such place.

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