HASSELT, Belgium – April 9, 2018 –Floralife®, a division of Smithers-Oasis Company, and worldwide leader in postharvest flower care and handling, announces a global integrated marketing promotion for its newly expanded Express Technology product line in Europe.
Tag: postharvest care
“Flowers Love Food Too!” Campaign Launches in Europe
Posted on Categories Floralife News, Processing FlowersLeave a commentFloralife Express Earns FloraHolland Verification!
Posted on Categories Cut Flower Care, Floralife News, Processing FlowersLeave a comment
FloraHolland verification for Floralife Express Clear 100 for Roses: Smithers-Oasis recently received verification for its Floralife Express Clear 100 for post-harvest rose care from FloraHolland. Floralife Express Clear 100 received FloraHolland verification after a stringent, four-phased, year-long testing procedure that began in early 2017.
Industry Recognition for Floralife Crystal Clear!
Posted on Categories At the Farm, Cut Flower Care, Floralife NewsLeave a comment
UPDATE: Florists’ Review Bookstore reminds you that Erin Benzakein, the grower and author who is the topic of this blog post, has a book available for purchase. Pick up Floret Farm’s Cut Flower Garden today!
(Original Post) Pardon us while Floralife toots its own horn about a nice bit of floral industry recognition! First you have the credibility and reach of Better Homes & Gardens Magazine. Add to that the name of best-selling floral author Erin Benzakein of Floret Farms. Together, they produce a product recommendation that came as a nice surprise!
Floralife Partners for Sustainability and Social Responsibility
Posted on Categories At the Farm, Floralife NewsLeave a comment
Sustainability and social responsibility are important issues at Floralife. As we work to help bring the freshest cut flowers to consumers worldwide, we look for industry partners who share our values. So when Africa Outlook magazine invited us to place an ad and write an editorial highlighting the relationship between Floralife and Kenyan grower Flamingo Horticulture, it was a natural fit!
Inspiring the Next Generation of Floral Industry Talent
Posted on Categories At the Farm, Floralife News, Flower Science, Processing FlowersLeave a comment
What are we doing to promote the next generation of floral industry talent? How do we attract and inspire young people to join us at all points along the flower chain and help our industry thrive in the future?
It’s a question that Floralife takes seriously, and recently Steven Daum, Floralife Director of Superflor Technologies, joined forces with the Center for Growing Talent by PMA for a special project.