Millennials in Floriculture

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millennials in floricultureFloral professionals: do you have an opinion about Millennials? Fairly or otherwise, many people have formed an image of our young friends born in the 80s and 90s, a stereotype that doesn’t always include the words “hard working” or “responsible.” This includes many of us in the floral business. If you are one of those people, looking out toward the horizon and questioning the future of Floriculture, fear not! FLORALIFE® brings good news!

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Ranunculus: This “Little Frog” will Hop into Your Heart!

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Ranunculus – for a flower so pretty, its name certainly stumbles across the tongue, doesn’t it? Apparently, these affordable, long lasting blooms take their name from the Latin word for Little Frog, perhaps named for the many varieties that flourish near water. Ranunculus care and handling is the topic of the latest Floralife article in July’s LivRio Magazine!

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“Flowers Love Food Too!” Campaign Launches in Europe

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HASSELT, Belgium – April 9, 2018 –Floralife®, a division of Smithers-Oasis Company, and worldwide leader in postharvest flower care and handling, announces a global integrated marketing promotion for its newly expanded Express Technology product line in Europe.

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Floralife Express Earns FloraHolland Verification!

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epress floralholland approval

FloraHolland verification for Floralife Express Clear 100 for Roses: Smithers-Oasis recently received verification for its Floralife Express Clear 100 for post-harvest rose care from FloraHolland. Floralife Express Clear 100 received FloraHolland verification after a stringent, four-phased, year-long testing procedure that began in early 2017.

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Industry Recognition for Floralife Crystal Clear!

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bhg2 UPDATE: Florists’ Review Bookstore reminds you that Erin Benzakein, the grower and author who is the topic of this blog post, has a book  available for purchase. Pick up Floret Farm’s Cut Flower Garden today!

(Original Post) Pardon us while Floralife toots its own horn about a nice bit of floral industry recognition! First you have the credibility and reach of Better Homes & Gardens Magazine. Add to that the name of best-selling floral author Erin Benzakein of Floret Farms. Together, they produce a product recommendation that came as a nice surprise!

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