The title of this week’s journalistic journey, “Variety Knowledge, Realistic Expectations” is a bit like a math equation with a missing variable, i.e., “Your Knowledge + X = Realistic Expectations.” What’s missing? That’s right, customer education. This dilemma was the topic of a recent piece Floralife® wrote for our friends at Floriology.
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Managing Customer Expectations
Posted on Categories Floralife News, Processing FlowersLeave a commentConsumer Education Equals Credibility and Trust!
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Consumer education is a concept that often gets neglected at the beginning of the buying process. At a time when the potential customer needs answers and guidance, many retailers hit them over the head with the hard sell. That’s the too-familiar situation Floralife® discusses in a recent article for Florists’ Review entitled “Consumer Education: Establishing Credibility, Earning Trust.”
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Someone recently pointed out that Floralife (and Oasis!) had popped up in a conversation among floral professionals on LinkedIn. Just in case you don’t know, LinkedIn is a social media outlet like Facebook, but generally thought to be “more professional” in nature. And it sparked a question: are floral pros using social media to their best advantage? Read more 〉