Let’s revisit Floralife’s classic “5 Steps of Fresh.” These are flower care best practices for the designer, transporter and retailer to make the most of their investment and present a product that lasts longer and stays fresher in the home. Of course, we also suggest some fine Floralife products to help make that happen. Take a look!
It seems like every company with a sales force says, “We aren’t just salesmen…we’re CONSULTANTS.” Well, here is an example of that phrase being 100% true. Floralife representatives definitely want you to buy our flower food, but they also offer a long list of consultative professional services to help grow your floral business.
In 1971, 1.3 billion flowers were sold in the US annually. Of those, 1.2 billion were homegrown. Today, sales are 2.1 billion, with 2 billion of those coming from suppliers such as Colombia and Ecuador. Labor costs and globalization played a part, certainly, but another major development contributed to this shift: the Cold Chain.
You know it when you see it: a lovely rose or gerbera hanging its head in shame, its stem resembling a shepherd’s hook. Bent neck is a problem that has its roots in the postharvest chain, but often doesn’t show up until the bouquet is proudly displayed in the home. Today, let’s look at the causes and treatment of bent neck.
In the floriculture business, globalization continues and competition is getting even fiercer. Columbia has solid market share in America, and is now reaching out to Japan. Africa is strong in Europe, and now reaches out to America. India and China are coming on strong. With this many resources, you sometimes wonder, “Where do my flowers come from?”