Grab your wooden shoes and get ready to enjoy two of the world’s biggest floricultural trade shows – the International Floricultural Trade Fairs (IFTF) and FloraHolland Trade Fair in the Netherlands. The trade shows happen in a little over a month, and excitement is building. And Floralife and OASIS® Grower Solutions will be there!
Whichever industry you work in, it’s still a business, full of the usual pressures and hassles. If you’re lucky, your industry puts on a show once a year where you can meet with your colleagues, be refreshed, learn new trends and skills and, let’s be honest, have a little fun. The Produce Marketing Association’s Fresh Summit Convention and Expo is one such place.