Valentine’s Day 2018 is shaping up nicely for our American floral friends, according to the SAF. They have compiled a list of good reports from various surveys done by the National Retail Federation, SAF and Prince & Prince. Overall, the outlook is for near record spending , with reaching it’s second-highest level since SAF started their Valentine’s Day survey 15 years ago.
…don’t bash them! Of course, Valentine’s Day is a huge floral holiday. And what floral holiday would be complete without flower bashing by everybody who isn’t selling flowers!? “Flowers die. Give her _____ instead,” and so on. As usual, the Society of American Florists is on the case, documenting the abuses against Valentine’s Day flowers. And this year, there’s a social media twist!