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Valentine’s Day Fun Floral Facts!

Posted on Categories Cut Flower Care, Processing FlowersTags


Valentine’s Day 2018 is shaping up nicely for our American floral friends, according to the SAF. They have compiled a list of good reports from various surveys done by the National Retail Federation, SAF and Prince & Prince. Overall, the outlook is for near record spending , with reaching it’s second-highest level since SAF started their Valentine’s Day survey 15 years ago.

Let’s look at some Valentine’s Day numbers!

  • 55%: of Americans will celebrate Valentine’s Day.
  • 44 million: number of households buying flowers.
  • $3.4 billion: Retail spending for all flower related products.
  • $77.00: average spending per flower-buying household.
  • 67%: number of florists expecting increased sales this Valentine’s Day.
  • 17%: the florists’ slice of the spending pie this year.

So, what’s YOUR Valentine’s Day forecast? Is it ROSY? (sorry!) They say that the holiday falling on a Wednesday in 2018 is good news for floral retail, as it is far from the weekend, and gives us a chance to impress our sweeties at the office. What do you think? Either way, Floralife wishes all of our floral friends a SUCCESSFUL Valentine’s Day!

Now, a few more fun floral stats from Floralife. Enjoy!

To see the full Valentine’s Day FunFacts poster from Floralife, click here: Floralife_Valentine_FunFacts_2018

And here’s the Europe version!: Floralife_Valentine_FunFacts_EU_02.13.2018




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