It’s a Valentine’s Day flower truth that bears repeating: the long and bumpy road from farm to home can get longer and bumpier this time of year as the supply chain scrambles to meet demand. So the typical care and handling steps you apply to your roses are that much more important! That’s the gist of our latest article for Floriology, the aptly named “Valentine’s Day Rose Care and Handling.”
Floralife has enjoyed an exciting, successful launch with Floralife Express No Stem Recut Technology. Of course, it helps that Express really works and it’s easy to use. But we have also had fun with the messaging, as we have reminded floral professionals that “Flowers Don’t Require Tough Labor,” or “You can Cut Time, not Flowers.” Now, it’s “Flowers are Foodies, Too!” …an idea that might help the floral retailer build customer loyalty.